South African Fashion  |  Lifestyle  |  Culture  |  Human-Interest Inaugural Edition · October 2026
THE

MUSE EDIT

MAGAZINE

MORE THANA MAGAZINE.

Five editorial spaces.
Countless South African
stories.

Celebrating South Africa's
stories. Their identity. Their voice.

More than a face.

A story worth sharing.

Explore the magazine Submit your story

More than a face.

A story worth sharing.

Explore the magazine Submit your story
Celebrating South AfricansTheir StoriesTheir IdentityTheir Voice

South Africa is filled with extraordinary stories.

Some are celebrated. Others are waiting to be discovered. We believe every individual has a story worth telling, a voice worth hearing and an identity worth celebrating.

Today marks the beginning of THE MUSE EDIT, a proudly South African fashion, lifestyle, culture and human-interest magazine where style meets substance and individuality takes centre stage.

From emerging models and creative visionaries to entrepreneurs, changemakers and everyday South Africans making an extraordinary difference, our mission is simple:

To look beyond the image and discover the person behind the story.

Because beauty is more than appearance. Influence is more than popularity. And recognition should never be reserved for the famous.

We are here to celebrate authenticity, embrace diversity, discover talent and share stories that inspire. This is more than a magazine. It's a platform for South African voices. And our story is only beginning.

You are worthy.

Celebrating South Africans. Their Stories. Their Identity. Their Voice.

The Muse Edit inaugural edition cover: 01 The Cover Muse. More than a cover. A deeper story.

The Muse Edit | Inaugural Edition

Meet our first

Cover Muse.

Every magazine has a beginning. Ours begins with a young South African whose story is about so much more than what meets the eye.

We are proud to reveal Lienke Uys as the very first Cover Muse of THE MUSE EDIT. A young woman finding her voice, embracing her individuality and discovering that true influence goes far beyond beauty, titles and achievements.

From modelling and competitive sport to youth advocacy and meaningful community initiatives, Lienke represents a generation determined to make a difference.

More than a face. A voice. A purpose.

EditionOctober 2026
FormatFull digital magazine
01 The Cover Muse. More than a cover. A deeper story.
The Cover Reveal · Our inaugural October 2026 edition

Meet our first Cover Muse.

Every magazine has a beginning. Ours begins with a young South African whose story is about so much more than what meets the eye.

We are proud to reveal Lienke Uys as the very first Cover Muse of THE MUSE EDIT. A young woman finding her voice, embracing her individuality and discovering that true influence goes far beyond beauty, titles and achievements.

From modelling and competitive sport to youth advocacy and meaningful community initiatives, Lienke represents a generation determined to make a difference.

More than a face. A voice. A purpose.
EditionOctober 2026
FormatFull digital magazine
ReleaseEnd of October

Our inaugural edition will celebrate identity, ambition, authenticity and the extraordinary stories behind South African faces. Her story is just the beginning.

The Muse Edit magazine page: Between Sea and Earth, featuring Lienke Uys on the beach

From the October 2026 edition

A girl of sea & earth

Between Sea & Earth

Finding balance in a life that rarely stands still.

There is something about the sea that asks you to slow down.

For Lienke Uys, life is often lived in motion: horses beneath her, microphones in front of her, cameras around her and expectations waiting for her. At thirteen, her world already holds sport, modelling, media, community work and the responsibilities that come with being visible.

But no life can exist only in motion.

The sea reminds me to dream.The earth reminds me who I am.

Sometimes, balance looks like sand beneath bare feet and the endless blue of the ocean ahead. No rush. No arena. No microphone. No performance. Just a girl, the sea and enough quiet to hear herself think.

The sea reminds us to move, to change, explore and keep going. The earth reminds us where we come from, to stay rooted in our values, our people and ourselves.

Lienke belongs to both.

She is a girl drawn towards possibility, yet grounded by the things that matter. And somewhere between those two worlds, she is discovering something far more valuable than perfection: balance.

Sea in her soul. Earth beneath her feet. Purpose in between.

The archive

Editions

Every edition of The Muse Edit, ready to read online. Our first edition releases at the end of October 2026.

01 The Cover Muse
Releasing end of October Edition 01

The Cover Muse

The faces, personalities and journeys behind our covers. Cover Muse: Lienke Uys.

02 Beyond the Lens
Coming soon Edition 02

Beyond the Lens

Honest conversations and personal stories that reveal the moments we don't always see.

03 Voices That Matter
Coming soon Edition 03

Voices That Matter

South Africans making a difference, from youth advocates to community leaders.

04 Style & Identity
Coming soon Edition 04

Style & Identity

Fashion, beauty, creativity and personal expression.

05 The Human Edit
Coming soon Edition 05

The Human Edit

Everyday people with extraordinary stories of courage, kindness and resilience.

From the editors

News

Announcements, cover reveals and open calls.

20 October 2026 · Feature

Between Sea & Earth: Lienke Uys on finding balance

A first look inside the October edition. For our Cover Muse, life is often lived in motion. Here she finds the quiet in between.

Read the feature
15 October 2026 · Cover reveal

The Cover Reveal: Lienke Uys is our first Cover Muse

Every magazine has a beginning. Ours begins with a young South African whose story is about so much more than what meets the eye. The full digital magazine releases at the end of October.

Read more
15 October 2026 · Open call

We're looking for stories. Not just faces.

You don't need to be famous to be extraordinary. You don't need a title to make a difference.

Read more

And you certainly don't need thousands of followers to deserve recognition. We want to discover the dreamers, the creators, the emerging talent, the entrepreneurs, the changemakers and the everyday South Africans who have something meaningful to share.

Perhaps you've overcome something that changed your life. Perhaps you're building something extraordinary from humble beginnings. Perhaps your creativity, passion or determination deserves a platform. Or perhaps you've spent your life making a difference without ever expecting recognition. We want to hear your story.

Real people. Real stories. Real South African voices.

15 October 2026 · The magazine

More than a magazine: five editorial spaces

Our editorial world is built around five distinctive departments, from The Cover Muse to The Human Edit.

Read more

The Cover Muse, Beyond the Lens, Voices That Matter, Style & Identity and The Human Edit. Every story deserves the right platform. Every voice deserves an opportunity to be heard.

What makes someoneworthy of being featuredin a magazine?

Is it their beauty?

Their popularity?

Their achievements?

The number of followers they have?

Or is it simply that they have a story worth telling?

THE MUSE EDIT was born from a belief that some of the most extraordinary stories belong to people who have never stood in the spotlight. South Africa is a country of remarkable individuality, creativity, resilience and ambition. Yet so many voices remain unheard, so many talents undiscovered and so many journeys unrecognised.

We wanted to create something different. A magazine where fashion meets identity, where beauty is celebrated without being narrowly defined, and where recognition is not determined by fame or social status.

A place where an emerging model can share the pages with an established artist. Where a young entrepreneur can inspire a generation. Where an everyday South African can remind us that greatness is not always measured in trophies, titles or achievements.

We believe the person behind the photograph matters just as much as the photograph itself. Our vision is to create a contemporary South African publication that combines beautiful editorial imagery with authentic journalism, meaningful conversations and stories that stay with you long after you've turned the page.

We will celebrate style, but we will also explore substance.
The story behind The Muse Edit

What makes someone worthy of being featured in a magazine?

Is it their beauty? Their popularity? Their achievements? The number of followers they have?

Or is it simply that they have a story worth telling?

THE MUSE EDIT was born from a belief that some of the most extraordinary stories belong to people who have never stood in the spotlight. South Africa is a country of remarkable individuality, creativity, resilience and ambition. Yet so many voices remain unheard, so many talents undiscovered and so many journeys unrecognised.

We wanted to create something different. A magazine where fashion meets identity, where beauty is celebrated without being narrowly defined, and where recognition is not determined by fame or social status.

A place where an emerging model can share the pages with an established artist. Where a young entrepreneur can inspire a generation. Where an everyday South African can remind us that greatness is not always measured in trophies, titles or achievements.

We believe the person behind the photograph matters just as much as the photograph itself. Our vision is to create a contemporary South African publication that combines beautiful editorial imagery with authentic journalism, meaningful conversations and stories that stay with you long after you've turned the page.

We will celebrate style, but we will also explore substance.

We will showcase beauty, but we will never overlook character.

We will recognise achievement, but we will also honour courage, compassion and purpose.

Because THE MUSE EDIT is not about telling people who they should be. It is about celebrating who they already are.

This is our story. And we cannot wait to discover yours.

Submissions

We're lookingfor stories.Not just faces.

You don't need to be famous to be extraordinary.
You don't need a title to make a difference.

Apply to be featured, or nominate someone whose story deserves to be told. Tell us about yourself, choose the editorial space your story belongs in and upload a few photos.

Submissionssubmissions@themuseedit.co.za
I am
Photos

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